Earlier this week, Facebook announced that it was going to start using all of that ever-so-illuminating app and website data it collects to serve us with more targeted ads. In other words, Facebook is getting ready to use your browsing history to benefit advertisers. Here’s how to stop them.
Of course, just because you’re getting some new (and highly necessary) controls over how Facebook shares your data doesn’t mean it’s going to stop collecting the data in the first place. So while we can at least somewhat limit how all of our salacious internet habits are being used, it doesn’t mean the cache of data itself is going away.
What’s more, the new feature is opt-out, so in order to keep your browsing history away from prying third-party eyes. You’ll need to actively head over to the Digital Advertising Alliance here and let them know you’re not willing to share.
Note: if you’re using AdBlocker Plus or anything else that disables cookies, you’re going to need to turn that off before you’ll be able to opt out.